As a “metropolis of experiences” by the water, with a magnificent view of the snowcapped Alps on the horizon, Zürich Downtown Switzerland offers a unique mixture of attractions – over 50 museums and more than 100 art galleries, international fashion labels and Zürich designs, and the most flamboyant and lively nightlife in Switzerland. Recreational activities range from a visit to the riverside and lakeside bathing areas in the very heart of the city, to a spectacular hike on the Uetliberg Mountain.
The city of Zürich lies in the heart of Europe and at the center of Switzerland, on the northern shores of Lake Zürich. Its multicultural flair and the variety of leisure activities on offer attract guests from all over the world to this “region of short routes”. Zürich is directly connected with the Hauptbahnhof railway station situated right in the city center, Zürich’s Main Railway Station is regarded as a central European railroad hub. A total of 370,000 people live in this experience, science and business center.
The Bahnhofstrasse, part of the city’s fortifications was transformed into what is now arguably the most famous “Station Road” in the world. Zürich’s shopping mile has contributed largely to the city's reputation as an El Dorado for shoppers and is a top address for international fashion labels, jewelry and watches.
Also for lovers of art Zürich has a lot to offer. The city alone is home to over 50 museums, some 14 of which are devoted to art. The museum of fine arts, the Kunsthaus Zürich, boasts a significant collection of paintings, sculptures, photographs and videos. In addition, it has an extensive collection of works by Alberto Giacometti. Another highlight is the Rietberg Museum, one of the leading centers of non-European art in the world. Just a stone's throw from Zürich's main station, the Swiss National Museum – housed in an over 100 year old building reminiscent of a fairytale castle – contains the country's most comprehensive collection of exhibits relating to Swiss cultural history. During the summer season the city of Zurich host several music festivals. The Street Parade, one of the world’s biggest techno events draws fans from all over the world to the city on the Limmat.